1. The Rap Game UK (BBC) – Creative Direction

Objective: Promote Season 6 of The Rap Game UK with culturally relevant, high-impact content.

Approach: We launched with a bang, producing cinematic music videos for each contestant using an Instamax 360 camera and dynamic strobe lighting to match their unique styles. This content brought energy, artistry, and authenticity to the show’s promotion, ensuring it resonated with hip-hop culture.

Results: Millions of views across platforms, increased engagement throughout the season, and strengthened The Rap Game UK’s position in the music scene.